Krista Hrudicka is a CPA and worked early in her career for KPMG (Big 4), as well as a series of leadership roles in finance management including Director of Investor Relations for a billion $ level public company.  She saw first hand the short sighted decisions that company’s make in order to appease investors and protect the stock price at the sacrifice of long-term decision-making.

 

She urged her husband John to leave the CFO world that he became disenchanted with to start their own company.  As they discussed what type of company they should start, they agreed that their company needed to have “purpose”, that it should “do good”.  They believe that Climate Change is the “biggest threat to security that modern humans have ever faced.”  The choice to create a Solar company, the generation of renewable energy from the sun is a way for them to contribute, to do their part in helping our planet.  They believe in the saying… “The entire ocean is affected by a pebble.  Just as ripples spread out when a single pebble is dropped into the water, the actions of individuals can have far-reaching effects”.